UNITED PRINTING: From initial design to the finished product … | North Dakota Business Watch

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UNITED PRINTING: From initial design to the finished product …

… United Printing provides the experience, the technology, the opportunity to make print pieces memorable and distinct. The staff at United Printing recognizes how today’s client desires both efficiency and affordability in printing needs.

The resulting product must stand out in a crowd. “At United Printing, we strive to put together quality design, good copy and good photography – doing an all around good job, as we provide quality customer service with an intelligent, experienced staff,” Ken Bischof, president and CEO of United Printing said, United Printing is a recognized name in the Bismarck-Mandan community.

Founder and shareholder Joe Hauer opened United Printing in 1965, continually growing and changing up products, services, and technology to better serve clients and maintain a technological edge in the print arena. A provider of marketing, design, printing, binding and mailing services, the business leapt to include – and further develop – additional modern print services when it merged with Spit’n Image in 2002.

Today, United Printing provides immeasurable services and products in both print and communications, with print products ranging from business cards to full vehicle wraps. Everything from digital print, quick print and copying as well as other marketing, print and communications services bring new and existing customers to United Printing for a one-stop printing experience.

In order to provide this streamlined experience, the company first focuses on taking the time to sit down with clients to determine specific needs. Bringing a wealth of experience and an industry background to the table, client’s product needs are tailored specifi cally to their project.

Heidelberg Press

Once personalized customer service is achieved, United Printing moves to production. Since they continually ramp up their production equipment, state-of-the-art presses bring them to the forefront in print technology.

“Over the last six months we added a new Heidelberg press,” Bischof said. “We are now able to provide cutting, binding and printing much more efficiently.The press runs twice as fast.”

Bischof said they have multiple presses on the floor, allowing different size and format options for print. Further, he said the varying presses allow a customer’s product to be coupled with the most economic printing option. And when selecting their newest equipment, United Printing chose the press that offered the latest in technology.

“This press sets up the print job for us – giving us a technology advantage – with no manual intervention,” Bischof said of the Heidelberg press. “Capable of calling up previous print jobs, the press runs highly accurate color and density, making printing adjustments as it deems necessary, creating quality results.”

Recognizing the ever-changing needs of both their new and existing customers, United Printing delved into online services. And it’s simple. The digital storefront is accessed from their homepage at: www.unitedprinting. com , followed by scrolling to the bottom of the page and clicking on the ‘on-line u-print storefront’ space.

Three categories provide customers with options to price brochure jobs, gain access to current promotions or to delve into designing business cards online, independently. Utilizing the ‘business card builder’, an array of fonts, backgrounds and templates offer clients an opportunity to build personalized business cards at their convenience – ordering and paying online.

“We’re working more and more to develop options for customers to obtain price quotes for items such as fl yers – online,” Bischof said. “A goal is to facilitate orders through the Website, giving customers instant access, instant pricing.”

Businesses with multiple staff members (such as real estate companies) may choose to develop a unique storefront under the umbrella of the United Printing site.

Within their site, business owners may incorporate store approved business cards, brochures, letterheads, postcards or direct mailed pieces to be individually edited and submitted for print by each staff member, simplifying the company’s paperwork flow – particularly among new employees, for instance.

By striving to meet all customer needs, a professional marketing team of both graphic artists and sales consultants walk clients from design to production to create eye-catching products from fl yers to brochures and postcards or from vehicle wraps to wall murals.

Or by utilizing United Printing’s online shopping opportunities, customers may choose to create their pieces independently – encouraging individuality. Bischof said United Printing is all about putting products in front of their customer to provide them with a good marketing presence – to help their clients stand out in a crowd.

-By Tina Ding

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