How does B2B marketing differ from B2C marketing?

Bridget Goldsack, Niche Publications Coordinator
The term, B2B, refers to the sales practice commonly referred to as Business-to-Business. B2B communications and sales generally target companies and organizations, while B2C, or Business-to-Consumer, communications and sales are typically aimed at individual customers.
B2B purchasing decisions are generally made on a more rational level compared to B2C purchasing decisions, which [...]