Tag archive for ‘B2C’
How does B2B marketing differ from B2C marketing?
Bridget Goldsack, Niche Publications Coordinator The term, B2B, refers to the sales practice commonly referred to as Business-to-Business. B2B communications and sales generally target companies and organizations, while B2C, or Business-to-Consumer, communications and sales are typically aimed at individual customers. B2B purchasing decisions are generally made on a more rational level compared to B2C purchasing [...]
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