Tag archive for ‘Bismarck Tribune’
I just purchased a new smartphone. What’s the difference between mobile sites and apps?
Terry Alveshere Online Manager Lee Agri-Media, Bismarck Tribune Mobile websites are seperate versions of sites that you would normally visit in your web browser. Navigate to www.bismarcktribune.com on your PC and you’ll see the regular site layed out to fit your screen. Now try it on your smart phone through your web browser, the server [...]
How can I increase the visibility and effectiveness of my online ads?
Lisa Koch, Bismarck Tribune Advertising & Sales Marketing Specialst Try interactive, online video options for your next campaign. You can engage customers with click-to-action features that allow your customers to communicate directly with your business. For example, your ad can link directly to your Facebook page, users can download a coupon or special offer, share [...]
Why offer telecommuting options?
Rod Austin, Bismarck Tribune Online Manager As the means of communication increase with the advance of technology, the world is shrinking and the paradigms of the 8-5 workday are changing. More and more employers are now able to offer their workers the chance to work from their homes. I thought it might be appropriate to [...]
Read It Online
Web increases visibility for newspapers It’s 1965. The Beatles top the music charts. Spaghetti-O’s debut on store shelves. Frank Gifford announces his retirement from the NFL. And homeowners head to their front door each morning to retrieve the daily paper to read all about it. Fast forward to today. You may only hear “Yesterday” on [...]
What are some tips for internet advertising?
Rod Austin, Bismarck Tribune Online Manager Keeping it Simple Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable. But internet advertising is still relatively new, and many business owners are hesitant to navigate these often complicated waters. Here are a few quick tips to simplify the process [...]
What is Behavioral Targeting?
Rod Austin, Bismarck Tribune Online Manager Imagine knowing exactly who’s interested in your product and exactly when they’re ready to buy it. That’s the premise of Behavioral Targeting. By using a highly sophisticated set of software tools and analytics, marketers can tailor Web ads based on consumers’ online behaviors — the Web sites they view, [...]
What trends can retailers expect for the 2009 holiday season?
Lisa Koch, Bismarck Tribune Advertising & Sales Marketing Specialst The National Retail Federation recently released the “2009 Holiday Survival Kit” which contains some very interesting statistics, such as: – $437.6 billion is projected for 2009 holiday retail sales – For most retailers, the holiday season represents 25-40% of their annual sales – 40% of people [...]
Why should your business keep a strong advertising budget during slower economic times?
Kate Herzog, Niche Publications Coordinator Marketing texts are full of success stories about companies who increased their ad budget or maintained it during an economic down turn and came out stronger and more competitive on the other side. One very well known example of successful advertising in a recession is the Kellogg’s and Post cereal brands race to dominate the breakfast [...]
How the Bismarck Tribune adapts to a changing industry
By Tina Ding Historically, newsprint appealed to those seeking news, entering homes by way of a delivered newspaper, often tossed upon front porches as the neighborhood paperboy scurried past. Dependent upon delivery times, papers were read over morning coffee or perused during dinner. And so it is today. Genuinely, we continue to crave connectedness. People [...]
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