What is the difference between digital and offset printing?

Ken Bischof, President and CEO United Printing
In offset printing, the desired print image is burned to a plate and then transferred (or offset) from the plate to a rubber blanket, and then to the printing surface, where jobs are printed using ink. This process is based on the repulsion of oil and water which creates [...]

My business is attending a trade show exhibit soon. How do we leave a positive impression?

Ken Bischof, President and CEO United Printing
Trade shows are a powerful marketing medium because they bring together thousands of exhibitors and potential customers. Unfortunately, businesses don’t have long to make a good impression. Here’s how to leave your mark.
Invest in a trade show booth or display that clearly reflects your company’s image (colors) and portrays [...]

What is the difference between CMYK and RGB color modes?

Ken Bischof, President and CEO United Printing

RGB (red, green and blue) is composed of “additive colors” that form white light when combined. They’re what you see when you’re watching T.V. or using the computer. So, if you’re designing something for the Web, use RGB color.
CMYK (cyan, magenta, yellow and black) colors are “subtractive,” meaning that [...]

Are coupons making a comeback?

Ken Bischof, President and CEO United Printing

Absolutely. In today’s unpredictable economy, people are looking to save a few extra bucks whenever and wherever they can. In fact, everybody wants to save money, but they don’t want to sacrifice value.
That’s why coupons are making a huge comeback. Recent studies report that 89 percent of the overall [...]

Should I convert my text to A. outlines when sending my files to print to avoid font problems?

Ken Bischof, President and CEO United Printing

The decision is yours, however, there are pros and cons to consider when using outlined text.
Pros:
1. Outlined text eliminates missing fonts and textreflow problems. This is an issue because if the person opening your document doesn’t have the particular font used in your design, their computer will replace YOUR [...]

What exactly is a digital proof and why do I need to see one before my project goes to print?

Ken Bischof, President and CEO United Printing
A digital proof is a color, prepress proofing method that uses a digital file to produce an approximate sample of the material to be printed. By viewing this sample, or proof, customers are able to see how the document’s colors, text and graphics will look when completed, as colors [...]