What elements should I include in my advertising to make it effective?

Kate Herzog, Niche Publications Coordinator
Investing in your company with effective advertising is crucial to maintaining your brand awareness, growing your businesses, and informing your customers about your products and services; but what makes your ad effective? Three main things to strive for are, good text, effective layout, and a clear message.
The text of your ad [...]

Why should your business keep a strong advertising budget during slower economic times?

Kate Herzog, Niche Publications Coordinator
Marketing texts are full of success stories about companies who increased their ad budget or maintained it during an economic down turn and came out stronger and more competitive on the other side.
One very well known example of successful advertising in a recession is the Kellogg’s and Post cereal brands race to dominate the breakfast landscape. In [...]

Does your Web site help, or hurt your business?

By Rod Austin
There are a variety of ways to quantify what constitutes a ‘good’ Web site, but the following checklist represents some of the more common factors used to determine the quality and effectiveness of your web presence:
Design – This might seem like a common sense item, but a surprising number of businesses are using [...]

What is Internet Marketing?

Rod Austin, Online Manager

Internet marketing is the marketing of products and services using the Internet via banner ads, online public relations, email campaigns, search engine optimization, online surveys, viral marketing and pay per click. Lower costs of dissemination of information and a global audience are its main advantages. 
Internet marketing also encompasses digital customer data management and electronic customer relationship management (ECRM), which [...]

How does B2B marketing differ from B2C marketing?

Bridget Goldsack, Niche Publications Coordinator
The term, B2B, refers to the sales practice commonly referred to as Business-to-Business. B2B communications and sales generally target companies and organizations, while B2C, or Business-to-Consumer, communications and sales are typically aimed at individual customers.
B2B purchasing decisions are generally made on a more rational level compared to B2C purchasing decisions, which [...]

Put Your Talents Online and Generate Big Business

(ARA) – Everyone, businesses and individuals alike, is struggling in today’s economy. When you need extra income or are facing a layoff, taking your talents online can generate big business and even a new career. Whether you already have a Web site or are considering one, it’s important to think about how to attract customers [...]

Do I have to put a bleed on my materials for printing?

Ken Bischof, President and CEO United Printing
The answer is yes.
For the best-print results, artwork and designs should be setup at least 3 mm bigger than the intended finish size.
For example, if you want a business card that is 2 inches x 3.5 inches (and have images and colors that run off the edges); you must [...]